A data-driven organization is one that leverages information in order to achieve business goals. It uses data to improve sales, operations or a combination.
The first step in becoming a data driven enterprise is determining the appropriate use for the company’s data. This will allow the right strategy to be created to meet the business goals, and provide the resources necessary to make effective decision using data.
Next, the enterprise architectural design must be built in a way that supports the use of data by a wide range of applications and processes. This includes providing an accurate single source of content fact, eliminating data sylos, and making information easy to access, consume, and act upon by consumers.
A key step in creating a data-driven culture is getting employees on board with the new way of doing things. This requires educating all employees on the benefits data can bring to their work.
A data-driven environment, for instance, will encourage the team members to ask about how data can be used to solve problems more quickly and efficiently than traditional methods. Non-analysts will also have the tools necessary to take on data analysis.
Leadership can play an essential role in fostering a culture of data-driven decision making by ensuring the data is available to everyone as soon as possible – ideally, instantly. This can help to reduce skepticism while building trust.